THE VANGUARD PR
an international fashion.beauty.lifestyle collective
The Movement
We live, we breathe, we envision the dream of the young and fresh faced. The Vanguard has taken one step further in our quest to separate ourselves from the pack by creating a unique division intended to mentor young designers. Kept under wraps until now, we introduce The Vanguard Bright Eyes Designer Outreach Program or The BEDOP, as we like to call it. From your submissions, we select five emerging lines each season and tutor them about the world of branding and public relations. From concept to launch, we take these future market leaders on a one month journey where we teach them all the aspects of how to formulate a successful PR campaign. From writing a press release and sculpting your brand identity, to compiling a targeted database of industry professionals, we are capable of providing direction in all faculties. At the finale, this workshop empowers our graduates to expand their brand vision and provides them with all the tools necessary to introduce their label into the world of publicity. In an effort to “pay it forward,” the BEDOP program operates at a charitable rate. Once again proving our passion for the industry and hoping to make a difference through our actions. Each season, we accept applications from designers around the world for our program. Please connect with us for more details on how to be considered for The BEDOP.